Crisis Management
When an unforeseen event involving your organisation becomes the focus of media attention, you need to be able to hit the ground running, engaging the media and managing your stakeholders to ensure the best possible outcome. If you're not ready, the damage can be immediate and long-term. Professional help in dealing with the media and managing the message can go a long way in minimising the harm and helping with recovery.
Media Capacity
Is your organisation prepared for a media crisis? Do you have a plan? If not, then you are not managing a significant risk that can have a long-term impact on your operations. Salmon Communications can audit your organisation’s media capabilities and make recommendations on how to ensure you have the infrastructure and skills in place to deal with a breaking media storm.
Media Planning
Salmon Communications can help you make the most out of the ‘good news’ stories in your organisation. We can identify the news value in the things you do and help you attract positive media coverage. We can advise you on how to make the best use of digital and social media, gain exposure for your message, respond to criticism and manage a crisis. All while avoiding the dangerous pitfalls of these new media platforms.
Research
You need to know what the media or other stakeholders are saying about you, what governments are planning that could affect you and your industry, and where community sentiment sits on the issues that are relevant to your business. This means you need high-quality research and advisers who are skilled in the interpretation of research results. Accurate analysis of quality research underpins genuinely successful communications campaigns.
Navigating Government
Understanding the workings of government can be challenging. Salmon Communications can advise and guide you in your engagement with government, regulatory bodies and statutory authorities. We know the people, the personalities, the policy, the politics and the pitfalls.
Media Training
An assured, professional performance in front of the cameras and microphones can be the difference between nipping a potential crisis in the bud and making things even worse. Without the right training, it's all too easy for your best efforts to end up inflaming journalist suspicions and entrenching a sense of organisational crisis. Professional training and guidance will give you the edge when fronting the media.
Litigation Management
Our courts of law are public places and their processes are widely covered by our news media. In the event your organisation becomes involved in proceedings it is essential to be prepared. You need to know what you can and cannot say outside the court, how to respond to specialised court reporters, and how to convey the right messages to your stakeholders—who will be watching.
